The Key to Engagement: Designing an ESPP to Drive Your People Strategy

Employee stock purchase plans (ESPPs) are more than just compensation. They’re an important tool for creating an ownership culture while potentially delivering outsized financial gains at a (usually) modest cost. In some industries, an ESPP is table stakes for competing in a tight labor market. In others, it can be a genuine strategic differentiator.

But ESPPs are not created equal. Even in industries where they’re common, it’s possible to design a program that stands out and delivers greater impact. In this article from the February 2019 issue of Workspan, we discuss the different flavors of ESPPs and ways to help you determine which type is right for your organization. Along the way, we’ll show why ESPPs just might be the most versatile—and underutilized—compensation and employee engagement instrument.

See the story online or get a PDF via the “download” button on this page.